The DreamWorks theme park at American Dream (Secaucus, New Jersey) would be the first theme park based on the studio’s animated movies. DreamWorks had planned to license its characters for a theme park in Dubai but that project never proceeded.
It has also been reported that he company has indicated it is perusing the potential for licensing a theme park in China.
Most industry observers concede that the DreamWorks roster of characters is a compelling foundation for a wide array of themed entertainment experiences. Kung Fu Panda, as an example, is widely known and well liked in China, and awaits a proper setting for a full themed guest environment.
The American Dream mall as now envisioned is larger than prior plans at the Meadowlands site. American Dream is now to include 1.7 million square feet of retail space, an indoor ski hill, indoor sky diving, bowling, an aquarium, a live theater and the 14.7-acre theme park. The project’s location has always tantalized developers, sitting just 10 miles from Manhattan.
American Dream is the new name for the defunct Xanadu retail-entertainment complex at The Meadowlands in New Jersey. As Xanadu, developers spent a reported USD $1.9 billion before calling it quits. The site (and project’s) profile began with its approval on 2003, a joint venture of Mills Corporation and the Mack-Cali realty corporation. Mills envisioned Xanadu as a larger and entertainment-enhanced version of its successful Mills “value mega-malls.”
Triple Five, a developer with a reputation and expertise for mega projects, is the owner and developer of American Dream. Triple Five is well known in the real estate industry as the owner and developer of West Edmonton Mall (Canada) and Mall of America (Minneapolis, Minnesota). Triple Five is owned by the Ghermezian family. It can be noted that Triple Five is one of the few developers worldwide that has successfully designed, developed, and operated mega “retail-entertainment” malls.
About Global Players Brief
Global Players Brief is a publication of Adventure Entertainment Company.