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The term, “category killer,” has become popular in the real estate industry in describing a tenant (store), project concept or roster of tenants, that can dominate a product or service category in the marketplace in which it is placed.
“Category killer” retailers seek to dominate a particular category of products or services offering a large number of SKU’s (or stock-keeping units) at prices commensurate with a high-volume turnover. This type of anchor tenant can be contrasted with the traditional department store type that has long anchored regional malls. Department stores have not sought to be category-killers in particular merchandise categories, but rather, to offer a wide array of products (and services) with which to draw a broad group of customers.
Category-killer retailers have operated offering only branded merchandise (the IKEA model) as well as offering the merchandise of various suppliers (Office Depot).
In the retailing industry, “category killer” retailers gave rise to the development of retail “power centers,” a type of shopping mall that provides for one or more category killer tenants as anchors.
About Global Players Brief
Global Players Brief is a publication of Adventure Entertainment Company.
