A gathering place is anywhere that people can congregate, to allow group interaction, whether for entertainment, informal recreation, debate, decision-making, worship, commerce, or simply, camaraderie in sharing a life’s moment – a graduation, recognition, retirement, a passing. Gathering places have also been described as places that allow people to “gather...
Naming conventions, including the place and feature names and naming hierarchies, play a critical role in a project’s early strategic marketing and initial brand equity. Naming conventions are an interesting aspect of placemaking and experiential design, and experiential branding for that matter. Naming places, and parts of places, should not...
In today’s commerce, sponsorship – or corporate partnerships – is integrated with all aspects of a product or project’s life cycle. Sponsors are involved with product launches, co-branded promotions, media and event underwriting, place operations, and much more. Sponsors are active in all aspects of business and society, from sports,...
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