Ideation is a method – a process – for exploring ideas and concepts, for the purpose of exploring existing ideas, identifying widened or deeper views of such ideas, and fostering related or alternative ideas. Many times ideation is a beginning point for product or project concepting, and in such cases...
Naming conventions, including the place and feature names and naming hierarchies, play a critical role in a project’s early strategic marketing and initial brand equity. Naming conventions are an interesting aspect of placemaking and experiential design, and experiential branding for that matter. Naming places, and parts of places, should not...
“Big Ideas” are those ideas that strive to be the concept that provides a unifying premise that wholly captivates the end user- the guest, shopper, buyer, tenant, or customer. “Big Ideas” are another phrase used to describe part of the creative process. Big-ideas can drive a product or project vision,...
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